Any business that wants a website to be effective and bring in potential customers, needs to design the site for the people who will be using it. Every marketing campaign begins with finding your target audience and making sure that you get your message in front of them. Once you have defined your target audience it is time to build your website for them. If you don’t have your target audience defined then you’re shooting in the dark and hoping that something hits. That’s no way to do business. So how do you begin building to design your website around your audience?
Finding Your Audience
This is the first step in putting together your website. What do they do for a living? What do they like? What keeps them awake at night? How old are they and where do they live? Do you speak their language? These are the questions you have to ask when you are trying to discover your target customer, the people who will buy your products and services. You need to build a site that your customers understand, if your audience is too broad then you need to narrow it down and find some common ground. Here is a video that can help you find your target market.
You will have to do research and ask questions, ideally that should be done before you even start your business. Questions are how you connect with your customers. This is especially important for products and that are a bit more personal in nature. Once you have your target figured out then you can start getting creative with putting together your website. You can check these resources for more info:
Start With the Basics
Great web design starts with some basics, you build on that to create an appealing site that works for your audience. Focus on a layout that is easy to navigate and conveys all the information that you want it to. Build a site that has clean design but still has the elements you need. Fill it with information about you and your business, along with a call to action. A call to action simply guides your visitors to where you want them to go. That can mean subscribing to your newsletter or calling your business to find out more information.
Highlight the services and products that your company can offer, focus on the reasons why the visitor arrived at your site to being with. Use plenty of media in your design, customers respond better to visual input than simply text based information. Make sure your site is both eye catching and informative.