Design Your Website Around Your Audience

Any business that wants a website to be effective and bring in potential customers, needs to design the site for the people who will be using it.  Every marketing campaign begins with finding your target audience and making sure that you get your message in front of them.  Once you have defined your target audience it is time to build your website for them.  If you don’t have your target audience defined then you’re shooting in the dark and hoping that something hits.  That’s no way to do business.  So how do you begin building to design your website around your audience?

Finding Your Audience

This is the first step in putting together your website.  What do they do for a living?  What do they like?  What keeps them awake at night?  How old are they and where do they live?  Do you speak their language?  These are the questions you have to ask when you are trying to discover your target customer, the people who will buy your products and services.  You need to build a site that your customers understand, if your audience is too broad then you need to narrow it down and find some common ground.   Here is a video that can help you find your target market.

You will have to do research and ask questions, ideally that should be done before you even start your business.  Questions are how you connect with your customers.  This is especially important for products and that are a bit more personal in nature.  Once you have your target figured out then you can start getting creative with putting together your website. You can check these resources for more info:


Start With the Basics

Great web design starts with some basics, you build on that to create an appealing site that works for your audience.  Focus on a layout that is easy to navigate and conveys all the information that you want it to.  Build a site that has clean design but still has the elements you need.  Fill it with information about you and your business, along with a call to action.  A call to action simply guides your visitors to where you want them to go.  That can mean subscribing to your newsletter or calling your business to find out more information.

Highlight the services and products that your company can offer, focus on the reasons why the visitor arrived at your site to being with.  Use plenty of media in your design, customers respond better to visual input than simply text based information.  Make sure your site is both eye catching and informative.

Is SEO Worth the Money?

Small businesses close at an alarming rate, not enough sales and a lack of website traffic is just one of the causes.  At the same time there are plenty of small businesses that don’t believe that SEO can help.  Not only is SEO beneficial, but it is a marketing necessity.  First let’s explore how SEO really works and just how websites are ranked.

  • Importance: Does the content on your website qualify as a good and trusted source of important information.
  • Relevant: Does the content address questions that your audience might have.
  • Traffic: Does your website get any visitors?

Google has a mission to provide the best search results to its users.  Bear in mind that Google isn’t the only search engine out there either.  It is still imperative that your site shows up at or near the top.  Nearly two thirds of all searches will click on the first listing that shows up.  When it comes to building your brand there is no better place to be.   Here are some facts so you have a better understanding of what SEO can do to increase your business.

  • The top three results will see almost 70% or all clicks.
  • The first result with get a third of all clicks
  • More than 75% of all people looking for a product or service will begin with an online search

There have been a plethora of case studies on this from Search Engine Journal, Search Engine Watch, Jump Online SEO and Hubspot.

What all these statistics boil down to is that higher rankings equals increased traffic and that in turn means increases in the number of sales.  Now you need to understand that getting to the top of the search page is no easy feat.  There are a combination of technical factors and link building that needs to be done.  You need a firm understanding of your target audience in order to create the content that will appeal to them.  You also need to use the right keywords in your content so search engines can put your site in front of people looking for your services.  Finding the right keywords is an art and it is something best left in the hands of pros who know exactly what they are doing.

Make no mistake SEO is complicated and it needs to be done right to be effective.  Finding a good digital marketing firm that can help you achieve your business goals is a must if you want growth.   If you want to increase your customer base then SEO will provide you with the best return on your investment.  So is SEO worth the money?  Yes, it is.